|Gassel Consult is a registered enterprise under the Registration of Business Names Act, 1962 (No.151) with registration no. BN-1,166D. We are involved in import and export of general goods. With export we have unrefined Shea Butter and at our import section, building materials, electrical products, security locks, toilet tissues and many more.
Gassel Consult was founded in 2006 and by continuous exploration of new horizons in the field of product development and application. We have managed to become one of the leading suppliers of Unrefined Shea Butter and Shea Butter products in our country, Ghana. In the meantime, our overall strategy is to maintain present market share in the local market and to realize business growth through expansion into international markets, primarily, the EU and North American.
Our mission is to deliver the best quality of products to our customers as to their requirements.
We sell solutions and not just boxes.
Our aim is to be best performer, first choice for the established trade in the global market, while being accountable to all our stakeholders in the field of Shea Butter Production.
Currently, there are no regular export sales yet, but in the domestic market; we realize a turnover of some USD 1 million per year, with a growth rate of some 7% per annum. At the moment, we have 30% of the Unrefined Shea Butter and 40% of the consumer market with our assortment of finished Shea Butter products. Occasionally, we have a small export order for Unrefined Shea Butter, as opportunity orders, but this has not exceeded USD 75,000 FOB per annum.
Our dominant domestic market position has made us decide to develop business growth through penetration of new international market.