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WEAKNESSES

Men

  • Limited English language skills
  • Limited international marketing experience
  • Routine oriented
  • Ageing workforce

Means

  • Limited budget for brand building
  • No funds for international market research
  • Limited budget for process and product adaptation

Methods

  • No professional market information system
  • Dominant product drive
  • Dominant financial control
  • Low insight in industry benchmarks

Machines

  • Limited flexibility
  • Energy consumption inefficient
  • Foreign maintenance dependability
  • Spare part lead time
  • Low degree of computerized manufacturing

Measurables

  • Energy bill is too high
  • Rejection rate is quite high
  • Shipping costs are high
  • Average stock level is too high
  • Occupational hazards and injury incidence relatively high
  • Employee abstentions rate too high
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