With Unrefined Shea Butter, our market coverage is 30% of production demand, to which we sell directly, through our own sales force. Our competitors only cater to subsidiaries of Multinational companies, who are minimizing stock in order to cut costs.
With Shea Butter products, our market coverage is 40% of total consumption, we cover the market through a network of wholesalers and retailers. Large scale retailers (LSR) buy directly from us, for which we have a staff of dedicated account managers. The competition only sells to the international retail chains.